Come On Group Expands Online Operations To Highlight Games And 'Millen'

The ComeOn Group, a major Tier 1 operator, announced a new partnership with Highlight Games, a provider of video virtual and instant win games focused on sports betting experiences. The collaboration brings SOCKERBET, a virtual sports product featuring iconic football leagues such as English football, La Liga, Ligue 1, and Serie A, to ComeOn's sportsbook. The initiative will soon expand to ATP Tennis and MotoGP games to expand its reach to selected markets.

Enhance entertainment with virtual sports:

The integration of virtual sports into ComeOn Group's proprietary platform has greatly improved the entertainment options available to customers. This new product aims to take the virtual sports experience to a new level by leveraging innovative video technology.

Jürgen Reuters, CEO of Comeon Group, highlighted the strategic importance of the partnership. "Our partnership with Highlight Games represents another important step in our mission to deliver the highest level of entertainment experience for all audiences. The addition of virtual sports to our proprietary platform not only diversifies our portfolio, but also highlights our commitment to delivering safe, innovative, and engaging gaming and betting experiences to our customers. We are starting to grow our sports business and securing our strategy by expanding our portfolio to dynamic, customized products to help us continue to deliver the best sportsbook experience for our athletes while leading the competition."

As Stephen Holmes, CEO, noted in a press release from Comeon Group, Highlight Games offers unique offerings to the virtual sports market. "Highlight Games' exclusive video virtual offering, featuring authentic archival footage from the world's best sports leagues, brings Comeon's virtual sports offerings a new dimension of best-of-class products, and we are excited to announce a new phase in the partnership. Our coverage of some of the most recognized brands in sports and exclusive rights is Highlight's USP, and we are excited to bring more exclusive content to the market with Comeon Group."

MILLEN Introduction: New Betting Games:

In addition to enhancing its virtual sports capabilities, Come On Group is excited to launch MILEN, an innovative betting game in Sweden on Come On!, the group's flagship brand. Players have a chance to win up to SEK 1 million by making nine correct betting choices on popular weekly games. Supported by re-signing with tech partner Splash Tech, the game promises to engage a wide range of football enthusiasts.

Sherwin Jarvand, chief data officer for the ComeOn Group, shared his enthusiasm for the new game: "The introduction of 'MILEN' will enhance our product portfolio and strengthen our commitment to providing a safe, top-notch gaming experience for our players. Our partnership with Splash Tech shifts from strength to strength and we are excited to engage with the football community and provide a way to enjoy fun and dynamic sports betting." 슬롯사이트 순위

Splash Tech CEO Adam Wilson also expressed excitement about the ongoing partnership: "We are excited to partner with ComeOn Group once again for the launch of 'MILEN'. Our collaboration highlights our joint commitment to innovation and provides a state-of-the-art experience for sports fans. Comeon Group is excited to partner after its first launch in 2022 and looks forward to years of continued success."